In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing yourself online.
From Social Media to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.
Now depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, but coming back to this simple way of thinking about strategy can help you stay focused on meeting those objectives.
Despite our simplification of the term ‘strategy’, there’s no doubt it can be difficult to get started actually building one. So, we’ve put together a series of building blocks to help you create an effective digital marketing strategy and set your business up for online success.